On October 5, 1997 I was at Madison Square Garden watching the New York Rangers in the in their first home game of the season against the Los Angeles Kings. The game ended in a tie. When I got back to my house that night, my sister was waiting for me at the door. She asked if I had heard about Brian Pillman. I said “No, what did he do now?” She said “he’s dead.” I questioned what she was talking about before she repeated it and assured me that it wasn’t a play on words. I stood there totally stunned before I just sat on the floor for a few minutes trying to process what I was just told.
There’s a good chance that many of you don’t know who Brian Pillman was. He was a Professional Wrestler. His death obviously had an impact on me. I wouldn’t have had such a strong reaction to such news and I wouldn’t be writing about it if it didn’t. But, it wasn’t just his death that had an impact on me, it was his life.
From the first time I saw in him 1989, I was a fan. He was a great performer and in many ways, ahead of his time. When he became a villain in 1992, I wasn’t sure he could pull it off, but did he ever. He was great in the role. Not long after that, he was placed into a tag team with “Stunning” Steve Austin. They were the “Hollywood Blondes.” The two had instant chemistry and remain one of my favorite teams to this day.
In 1995, Pillman started to act weird on TV. His character started to “snap” and it got to the point where you never knew what he was going to say or do. He managed to convince his then employer, WCW to let him go. The plan was for him to go to ECW for a while, become a bigger star while being “nuts” and then return. He ended up signing with WWE and became a bigger star that way. For various reasons, including a horrific car accident, his WWE career never took off like it was expected (or hoped). But, this entry isn’t about Brian Pillman’s career. You can go to Wikipedia to read all about that. This is about how Brian Pillman understood the power of Internet way before anyone else. This is about how Brian Pillman took a bunch of fans under his wing online in the days when it wasn’t easy to interact with fans. This is about the bond that was created with those fans and how what it means to me (and us) today.
In 1995, there was no Facebook. There was no Twitter. Interaction with celebrities online was basically unheard of. But, hidden in a sports themed area of America Online was the Grandstand. There was an area specifically dedicated to Professional Wrestling there. A few of us that had already become bored with the official WWE area on AOL would post our thoughts on the product in that area. Also in the Grandstand were folders dedicated to specific wrestlers. Brian Pillman was one of them. He showed up and posted in those folders more than any of the other wrestlers. While “in character” he would sometimes go to the WWE chat room and start trouble and often get his account suspended. His wife, Melanie, often had to plead her case to AOL to get the account reinstated since her name was the “master account” and Brian was just using a name on her account.
Brian was Professional Wrestling’s “Loose Cannon” and a few of us were his “Cannon Cult.” We were the ones he would sometimes ask to start trouble in a folder. Those folders would usually belong to another wrestler that he just wanted to mess with. He would usually pick up where we left off. All of this was in good fun, as we got to interact with one of our favorite personalities, and he got to help increase the awareness of his character and got more attention on himself, even in the days when most people didn’t know what the Internet was.
From time to time, Brian and Melanie would talk to us on AOL Instant Messenger and we became close. As close as possible on the Internet. Another wrestler that was on AOL at the time was “Diamond” Dallas Page. DDP and I would also talk online from time to time. I remember one day in late Summer of 1996 when DDP signed on and I asked him if he had heard from Brian recently. He said no, and that Brian hadn’t returned his calls for a while. I asked him for a deal, I said “if Brian signs on, I’ll tell him to call you. If you talk to him first, tell him his AOL friends miss him.” DDP agreed.
A few weeks later, one of the most controversial episodes of WWE Monday Night Raw ever happened. It’s known as “Pillman’s Got a Gun” and the premise was that Steve Austin was going to break into Brian’s house to injure him more than he recently had. Brian had a gun. Just watch the clip HERE.
I watched the show live that night and I went on AOL when the show was over. Not long after I signed on, Brian’s name showed up on my buddy list. I sent him a message letting him know how great I thought the episode was. We talked briefly and he said he had to go. I didn’t get to deliver the message.
Just a few minutes later, Melanie Pillman signed on. I chatted with her for a few minutes. She wanted to know if her hair looked good. I asked her where Steve Austin was and she told me that he and Brian were downstairs on the couch enjoying some beer. I loved that answer considering I had just seen Brian pull a gun on him. She said she had to get going, but before she did I told her that DDP said Brian hadn’t returned his calls. She said she would get on him about it. I emailed DDP about it. A few days later, he replied letting me know that Brian had called him.
I got to meet Dallas Page in 2013 and I told him that story. He laughed about and told me that he remembered that happening. I’m proud that I played a part in those two reconnecting.
Brian’s WWE career never really took off, for various reasons. Mostly due to nagging injuries. But we didn’t know about his alleged issues with pain killers and other substances. Unfortunately, it all caught up to him on October 5th, 1997. He was found dead in his hotel room. The official cause of death was ruled as heart failure due to an undetected condition.
I have no doubt in my mind that if Brian Pillman was healthy and substance free that he would have been one of the biggest stars in Professional Wrestling during its boom period of 1997-2001. In many ways, much of what happened in the business since his death is due to doors he’s opened online and how seriously he took his character.
To me, his legacy is complex. His in ring work was great. His personality was ahead of it’s time. But, what he did in 1995 and 1996 on AOL is what’s most personal for me. He talked to fans before it was cool to do that. He treated us with respect. He also taught me very early on how much somebody can use the Internet to communicate. He showed me the importance of words and, when used carefully and intelligently, just how powerful they can be.
This post isn’t doing justice to Brian Pillman’s career and influence. I’m not trying to recap his highlights here. I know this entry may make me seem like a “Mark” or a “fanboy,” but so what? Access to someone you thought so highly of was not common in 1995 and I was thrilled to have such access.
He was a big part of what made a few of us lifelong friends. Yes, I still talk to some members of the “Cannon Cult” to this day. It’s something I’m very grateful for.
To some, his death is just another death in a long string of Professional Wrestling deaths. And I understand that. But, as I’ve tried to explain here, this one was personal. He had a profound impact on me and many others. I hope he knew that and I hope he understood that.
CLPTLESS, MFLCannon, IamTheJer, TonyFlair, T725, DelJ, RudoJRM, and EcMFW were all proud members of the “Cannon Cult” and 20 years later, we still are.
Brian William Pillman aka “Flyin'” Brian aka “the Loose Cannon.”
May 22, 1962 – October 5, 1997