A few weeks ago I saw the Transformers: The Movie in a theater as part of the 40th Anniversary celebration for the movie. It was promoted as “the Apology Tour” for the movie. You see, when it was first shown in 1986, it traumatized children. No, that’s not an exaggeration. The regular daily Transformers cartoon had the standard sanitized cartoon violence that we were used to while watching our cartoon as kids. Nobody got significantly hurt, everybody escaped an explosion, and soldiers on all sides had awful aim. Transformers: The Movie was different. It was a slaughter. Characters were massacred. Out of all of the character deaths in the movie, none had the impact as the death of Optimus Prime.
If you aren’t familiar with the Transformers, let me give you a little bit of background. Optimus Prime was the leader the Autobots, the good guys in the story. Optimus wasn’t just the leader, he was a virtuous voice. He lead with compassion. He taught lessons about the importance of life and freedom. A famous quote of his was “Freedom is the right of all sentient beings.” Yes, Optimus Prime was a robot that transformed into a truck, but he was still a role model for many children. He was even a father figure for a lot. And in 1986, he was murdered in front of everyone.
I never got to see the movie in it’s original run. I found out about the fate of Optimus Prime from classmates and from reading the comic book adaptation of the movie. It didn’t have the impact on me that it on others. But, I was still stunned. Characters in my cartoons rarely died. As a side note, I later found out that some of the cartoons that I watched were imported from Japan, edited, and dubbed to avoid insinuations of character deaths. So, yeah, I was really not used to it happening often.
The reality of the situation is that Hasbro used the movie as a way to wipe out some characters so they could introduce an entire new batch of characters and sell new toys. Another reality of it was the backlash to the death of Optimus Prime was so strong that Hasbro re-worked the GI Joe movie that they were working on to insert voice overs to make it seem like one of the main characters of that series didn’t actually die after being impaled. Instead, he was just “in a coma” and by the end of that, we had heard he was okay.
Optimus Prime returned in the next season of the Transformers cartoon. That was never the plan, but they had to do it.
Just about one year ago I wrote about the Cold Slither concert that I attended and how much of a wonderful experience that was for me. A quick recap of that, Cold Slither is a band based on an episode of the GI Joe: A Real American Hero cartoon. Getting to sing the Cold Slither song that I had been singing for 40 years with a crowd of people all enjoying a real band in front of us was emotional for me. After the show, I talked to the singer of Cold Slither for a moment and thanked him for the experience. A few days later, I read more about his life story and how GI Joe and the Transformers meant so much to him as a kid. I’ve had a year to think about that and I’ve realized that I had a similar story.
Cartons, comic books, and my toy collections were my escape as a kid. I would spend hours upon hours in my basement playing out storylines that I had come up with involving my GI Joe, Transformers, and Star Wars characters. Yes, they shared a universe in my mind. Occasionally, the Masters of the Universe and Voltron characters would show up as well. At the time, I thought that I was just playing with my toys. I didn’t think anything of it. Maybe for me it was just that simple. But, for some, it was a lot more. And I’ll return to that.
As part of the celebration for the 40th Anniversary of the Transformers movie, Hasbro went all out. They commissioned the same people responsible for Cold Slither to re-create the amazing soundtrack for it. They did this as The Knights of Unicron and they had a concert in San Diego to go along with this year’s ComicCon. The concert featured Cold Slither, The Knights of Unicron, and even Jem. I wish I could have seen that live, but I was only able to watch the live stream online (multiple times). The theme of the concert was a Celebration of Life for Optimus Prime and was the kickoff of the Apology Tour for the movie’s re-release.
And then one month after the concert, Peter Cullen died.
Peter Cullen was a prolific voice over actor known for being the narrator on Voltron, the voice of Eeyore, and most famously THE voice of Optimus Prime. His death shook me. It was in that moment that I realized how another piece of my childhood was basically gone. I read and saw so many beautifully heartfelt tributes from Cullen’s friends, colleagues, and co-stars. They all said the same things about him. They talked about his warmth, class, and compassion. But, what got a bigger emotional response out of me was seeing the posts from fans. They all spoke about the impact that Optimus Prime had on them.
Yes. A fictional robot that morphed into a truck. That character meant that much to so many. And I understood.
Children may not realize it at the time, but they’re looking for role models and mentors. And for many kids of my generation, Optimus Prime was that role model. He provided guidance, lessons, and comfort for us. He was the one that we looked to to light our darkest hours. I’m sure that some people won’t understand the true impact that he and other fictional characters have on kids. That impact lasts with us through our adult years. That’s why when I saw the movie earlier in the month, adults in the theater (including myself) wept when it started with a tribute to Peter Cullen. That’s why the theater full of adults (and some with their kids) broke into applause at various times during the showing.
The Transformers is not just a toy line, cartoon series, and comic book series for us. It’s an escape. It’s emotion. And as I said earlier, it’s comfort.
We have so many big problems in the world. We need heroes sometimes. And sometimes our heroes happen to be in the form of a giant robot, who sometimes takes the form of a truck.
Til all are one.











